‘Mobile Content Marketing’ – the latest middle-management office speak to make bosses sound important or something for everyone to get excited about? Well, it’s probably a bit of both, as delivering interactive media-rich content to the mobile phones of your followers is something that you should be thinking about too.
By Brooke Cagle
But first, an important stat. 37.7% of web traffic in Australia & New Zealand is from a mobile device. This trend is only going to increase and while large organisations can throw thousands of dollars at creating expensive Apps and have teams of professionals generating content on a seemingly endless basis, it’s just not possible for photographers and artists to do the same.
Excio provides you with your own visual media channel. A place where you can easily post content, connect with your followers and link them back to your website. More than just a photo or image sharing site, Excio allows you to add audio to your content along with the story of how you became inspired to take that stunning photograph.
This might all sound rather straightforward and really, that’s all that a mobile content marketing strategy is. It’s about delivering the type of content your followers want to see directly to their mobile phone. It really is that simple. To carry out your strategy, there are no special training courses you have to go on or expensive pieces of software to download and spend all day playing around it, just an uncomplicated app that allows you to boost your profile and reach new audiences.
When it comes to raising awareness of your portfolio or business, most mentors will talk about creating plans and policies, and while that’s great stuff to do, they often forget that most of the information transmitted to the brain is visual.
And that’s where we come in. We help you gain visibility on something that is looked at hundreds of times each day – a user’s mobile home screen.
So, the next time someone asks you what your mobile content marketing strategy is, you’ll be able to point them in the direction of their mobile home screen and your Excio profile.